Find · Ground Truth Diagnostic

Find out what’s actually causing it.

The Ground Truth Diagnostic goes inside your organisation — bringing together the customer, employee and operational evidence you already hold to find the real root cause, not the symptom that shows up on a dashboard.

Register interest in Ground Truth Start with the free Snapshot

The free Snapshot uses public signals to show where to look. The Diagnostic goes inside — with your evidence and your teams — to find out why it’s happening.

What we bring together

The evidence you already hold.

  • Customer feedback
  • Voice of Customer
  • Complaints
  • CSAT / NPS
  • Retention data
  • Customer contact data
  • Employee engagement
  • Employee feedback
  • Frontline interviews
  • Operational KPIs
  • Processes & hand-offs
  • Systems & tools
  • Roles & accountability
  • Leadership assumptions
  • Performance variation

The objective

What is actually causing the friction?

We read customer, employee and operational evidence together — because the answer usually lives where they intersect, not in any one of them alone.

What you get

A concise report. A clear plan.

Prioritised and practical — not a 90-slide deck. Every finding comes with a call on what to do first.

A Ground Truth Report that names the root causes, in plain language, with the evidence behind them.

Every finding is prioritised:

Fix now Fix next Watch Stop

And it finishes with a practical 90-Day Action Plan — not a wish list.

The Friction Map

We trace a symptom back to its source, and forward to its cost.

Customer friction

Where customers hit effort, delay or inconsistency.

Employee friction

Where staff are set up to fail by the way the work flows.

Operational root cause

The process, system, role or decision underneath it.

Business impact

Repeat contact, cost, churn and lost retention.

Then what?

Diagnosis is the start, not the point.

Once the root causes are clear, FIX addresses the highest-value ones with your teams, and EMBED keeps them fixed. You don’t have to commit to all of it — most organisations start by understanding what’s really going on.

Start with a free Snapshot See Find, Fix & Embed